The comedian appeared on Conan last Friday, sharing what he thinks about social media, Twitter (‘I follow no one’) and the mobile era. And thanks to Hillel for sharing.
Posted On January 24, 2011 at 17:05 in Uncategorized
Had the pleasure of meetingOrli this afternoon at Caffe Henrietta, one of the many coffee houses in Tel Aviv area. Shortly before arriving I saw the picture Orli took (embed below), which I believe is the 1st long-term partnership a local business is doing with Foursquare (correct me if I’m wrong).
Caffe Henrietta and Foursquare: Join our social club (credit: Orli Yakuel)
The first 5 minutes of the meeting both Orli and I spent facing our iPad/iPhone, respectively, registering for the partnership, at Caffe Henrietta’s website (He). The process is fairly simple, 3-4 steps, to connect you to Caffe Henrietta’s social club (facebook, foursquare, cellphone). Shortly after we received 3 text messages – including a free drink coupon for the current visit!
The text messages I received from Caffe Henrietta
I’m happy to see location based services (He) are kicking off in Israel, with various models in place – campaign based, specials, partnerships, exploring what works and what not. Although Caffe Henrietta saw only $5 from the 3 of us (+ tip), the long term exposure and buzz is much bigger, not to mention customer loyalty – next time I’m meeting someone in that area, it will probably be at Henrietta.
Last month at Nokia World 2010 I caught a glimpse of Foursquare for Symbian, demoed by Foursquare stuff, and have been waiting patiently for it to become publicly available. Earlier October, it has been released to Ovi Store.
The Profile screen
Most Symbian users (me included) haven’t waited for the official app, using the excellent Gravity application to manage our twitter, facebook, google reader and foursquare – but Gravity had its limitations with Foursquare, such as adding/viewing tips and to-dos. After a week or so of using Foursquare for Symbian, couple of thoughts:
Richness of features
Unlike Gravity, Foursquare for Symbian has all the features of the other mobile apps (iPhone, Android and Blackberry) – a big advantage. Now, after checking-in to a place, I can view to-dos, add tips, view nearby twitter updates and much more. I can also approve/decline new requests and add new friends – actions I could do only on the web (or mobile web) until now.
Tips for Ben Gurion Airport
Register new users
A big plus for Foursquare. Although it’s the most popular LBS in the world, it still lags in total number of users compared to giants as facebook and twitter. The ability to join Foursquare from the app itself can ease hundreds of millions of Nokia owners into the location-based arena.
User interface
Something’s went wrong here, not clear why. In both the touch and keyboard versions (see Foursquare demoed on Nokia N8 at the bottom of this post), the actual screen allocated to Places, Friends, To-dos, is too small. The top and bottom include Foursquare and Phone menus, leaving just 2 lines of results to be displayed in each screen (Friends, Places, To-dos, Profile). Symbian is the 4th mobile app to be released (with Android already in V2.0), so the UX/UI was already available. Even on the N8, with its 3.6″ screen, there are too many menus and logos and too little LBS information.
Performance
Get used to this screen, speed isn't its strong suit
I tested Foursquare for Symbian on my Nokia E72, which was installed on the 8GB memory card, running from the phone’s 256MB memory (my actual free memory is under 60MB). Start-up time is awful, about 30 seconds and navigating from one screen to the next also takes too much time (compared to Gravity). An action of checking-in to a place (assuming the app is running) takes about 45-60 seconds – way to much for the mobile worker on the go.
Overall
Foursquare for Symbian was due a long time ago, but it’s finally here. The UI isn’t perfect and I would appreciate the option of changing the default ‘homepage’ (from Friends to Places). Nokia users finally have a free alternative (Gravity costs 9.95 USD) to help them make the first step into LBS.