Where can I buy Old Spice?

Posted On July 16, 2010 at 20:50 in marketing

I’ll start with the bottomline of this post (aka The Title): Where can I buy Old Spice?

In a marketing space, driven by numbers, ROI and sales graphs, I imagine the Old Spice (twitter/facebook/youtube) finance people will be interested to know they’ve gained at least 1 new customer. Me. It doesn’t matter how it smells, will I like it or not, who uses it, how much it costs – really, I just want one, to be like Isaiah Mustafa (aka Old Spice guy/dude/man). So, where can I get Old Spice in Israel? Don’t know, will find out. A friend visiting Israel already said he’ll bring me his – thanks Dovid!

Plenty of words have been written about Old Spice campaign, as the 2nd phase broke previous records and defined new rules for brands’ engagement in social media (aka digital marketing). I will link to three posts by marketing professionals I trust – Lior Zoref (Digital Marketing Consultant, ex VP Marketing for Microsoft Israel; post in Hebrew), Lisa Barone (Chief Branding Officer at Outspoken Media), and Hillel Fuld (Tech blogger, marketer, twitterer, writer). All three, specifically Lisa and Hillel, have analyzed Old Spice campaign, and produced a must-read list for marketers.

The tweet that started it all

And BTW – don’t forget to create a personalized voicemail and download the screensaver, wallpaper or ringtone. It is truly, as I wrote in a comment to Lisa Barone’s post, a campaign that will be taught in business schools for years to come. Enough talk, let’s watch some videos. More (about 120 of them) are available on Old Spice Youtube channel.

Looking forward to the Globes event on Monday, hear what influence this campaign will have on the lectures and the theme of the event.

UPDATE: How the Old Spice videos are being made (ReadWriteWeb)

Original video – The Man Your Man Could Smell Like

Old Spice 2nd Phase – Questions

Re: @jsbeals | Old Spice – Marriage Proposal

Re: Gay Kawasaki | Old Spice

Re: @Orli | Old Spice

Re: GQ | Old Spice

Re: @GizModo | Old Spice

Re: @TheEllenShow | Old Spice

Re: Lisa Barone | Old Spice – $$$

Re: @aplusk (Ashton Kutcher) | Old Spice

Re: 12755JDH | Old Spice – probably a robot

Re: Everyone | Old Spice – The End

Posted by Dvir Reznik · Tags: campaign, digital marketing, facebook, globes, isaiah mustafa, metrics, old spice, old spice responses, roi, social media, youtube · 4 Comments »

10 simple rules for winning through web analytics

Posted On September 26, 2009 at 18:36 in Uncategorized

One of the people I started following and RSSing is Florian Pihs from MRM Worldwide in Beijing.
I really liked his ‘10 simple rules for winning through web analytics‘ presentation as it outlines in 7 slides why web analytics is important for any business, regardless of your audience.

Posted by Dvir Reznik · Tags: advertising, florian pihs, mrm worldwide, roi, sharepoint, Site Management, usage reporting, Web analytics · 3 Comments »

Social media ROI – IT4 Business Event

Posted On March 22, 2009 at 17:34 in Uncategorized

Tomorrow will be my last lecture as an IBMer, at the 2009 Israel Chamber of Information System Analysts, at Ramat Gan. Similar to last week’s lecture, I’ll be speaking about social media ROI’s, why should a company consider deploying social media solutions, present some customer references and wrap up with IBM’s own deployment story – all in 30min.. )
The presentation (in Hebrew) is already available over at slideshare.
My slot is at 12:30 – see you at the event.

During the presentation I referred to Nielsen’s recent report (March 2009) Global Faces and Networked Places (PDF, 2.1MB), pointing out some of the facts about social media in 2008 and beyond. Definitely worth the read.

Posted by Dvir Reznik · Tags: customer reference, economy, events, ibm, lotus connections, roi, sametime, social media, מנהלי מערכות מידע, מדיה חברתית, לוטוס, כנסים, כפר המכביה, יבמ · 1 Comment »