Posted On January 24, 2011 at 17:05 in Uncategorized
Had the pleasure of meeting Orli this afternoon at Caffe Henrietta, one of the many coffee houses in Tel Aviv area. Shortly before arriving I saw the picture Orli took (embed below), which I believe is the 1st long-term partnership a local business is doing with Foursquare (correct me if I’m wrong).
Caffe Henrietta and Foursquare: Join our social club (credit: Orli Yakuel)
The first 5 minutes of the meeting both Orli and I spent facing our iPad/iPhone, respectively, registering for the partnership, at Caffe Henrietta’s website (He). The process is fairly simple, 3-4 steps, to connect you to Caffe Henrietta’s social club (facebook, foursquare, cellphone). Shortly after we received 3 text messages – including a free drink coupon for the current visit!
The text messages I received from Caffe Henrietta
I’m happy to see location based services (He) are kicking off in Israel, with various models in place – campaign based, specials, partnerships, exploring what works and what not. Although Caffe Henrietta saw only $5 from the 3 of us (+ tip), the long term exposure and buzz is much bigger, not to mention customer loyalty – next time I’m meeting someone in that area, it will probably be at Henrietta.
Posted by Dvir Reznik · Tags: caffe henrietta, customer loyalty, facebook, foursquare, israel, location based services, sales, twitter · 1 Comment »
Posted On January 19, 2011 at 18:33 in marketing
On the last day of February I’ll be attending FONSI – The Future of Nonprofit Summit Israel conference, at Nalaga’at Center, Jaffa port. The Future of Nonprofit Summit Israel [FONSI] is designed to showcase the best tools, latest trends, and best practices in order to advance the third sector in Israel.
I’ll be on the ‘Is Social Media Overrated‘ panel (scheduled for 16:30 – so please stay 
, along with Olivier, Kfir, Hadassah and Florence, speaking about the status of social media, specifically how (and if) nonprofits can leverage the tools and services to their advantage. Will share best practices from my own experience, like Alfa Romeo, Nokia World 2010, and others.
Register here, sponsors here. See you Feb. 28th !
Posted by Dvir Reznik · Tags: digital marketing, fonsi, future of nonprofit summit, israel, kfir pravda, olivier amar, reach3k, social media · 1 Comment »
Posted On December 4, 2010 at 14:04 in travel
Thursday, Dec. 2nd, will be declared a National Day of Mourning in Israel, to commemorate one of the toughest disasters in our country’s history – The Carmel Wildfire (still raging). Emergency forces are describing the fire using war terms, and many agree that, excluding the wars – this disaster is the biggest and most complicated Israel has ever faced.
Carmel Fire, Thursday night (Dec. 2nd), at Tirat Hacarmel. By Niv Calderon
Starting small near the Village of Nucleus (also see Google Map below) on Thursday at 10:45am, the wildfire picked up with the winds, changed direction west to road 721, and trapped a bus conveying 40 Prison Guards on route to evacuate a nearby detention facility. 37 died on the bus, 3 escaped, presumed dead.
The remains of the prison guards' bus, Carmel Fire. By Niv Calderon
Pictures by Niv Calderon. Additional pictures from the disaster area at facebook.com/nowIamHere.
View שריפה בכרמל – חדשות 2 באינטרנט in a larger map
The fire burst on the 2nd day of Hannuka, a Jewish holiday celebrating the victory of the Maccabees over the Seleucid Empire, marking the rededicating of the Temple in Jerusalem (Second Temple). The olive oil in the temple’s eternal fire was enough for one day, but miraculously it burned for 8 days – exactly the time needed to prepare fresh olive oil.
Carmel Fire, captured by The Moderate Resolution Imaging Spectroradiometer (MODIS) on NASA’s Aqua satellite. Click image for original
My heart goes out to the families who have lost their loved ones and to the emergency forces working around the clock to extinguish the fire. Special thanks to Greece, Turkey, Cyprus, Britain and Russia for sending their fire-fighting aircrafts to assist.
Posted by Dvir Reznik · Tags: aircrafts, carmel fire, day of mourning, firefighters, haifa, israel, lives, mount carmel, prison guards, wildfire · 4 Comments »
