I’ll start with the bottomline of this post (aka The Title): Where can I buy Old Spice?

In a marketing space, driven by numbers, ROI and sales graphs, I imagine the Old Spice (twitter/facebook/youtube) finance people will be interested to know they’ve gained at least 1 new customer. Me. It doesn’t matter how it smells, will I like it or not, who uses it, how much it costs – really, I just want one, to be like Isaiah Mustafa (aka Old Spice guy/dude/man). So, where can I get Old Spice in Israel? Don’t know, will find out. A friend visiting Israel already said he’ll bring me his – thanks Dovid!

Plenty of words have been written about Old Spice campaign, as the 2nd phase broke previous records and defined new rules for brands’ engagement in social media (aka digital marketing). I will link to three posts by marketing professionals I trust – Lior Zoref (Digital Marketing Consultant, ex VP Marketing for Microsoft Israel; post in Hebrew), Lisa Barone (Chief Branding Officer at Outspoken Media), and Hillel Fuld (Tech blogger, marketer, twitterer, writer). All three, specifically Lisa and Hillel, have analyzed Old Spice campaign, and produced a must-read list for marketers.

The tweet that started it all

And BTW – don’t forget to create a personalized voicemail and download the screensaver, wallpaper or ringtone. It is truly, as I wrote in a comment to Lisa Barone’s post, a campaign that will be taught in business schools for years to come. Enough talk, let’s watch some videos. More (about 120 of them) are available on Old Spice Youtube channel.

Looking forward to the Globes event on Monday, hear what influence this campaign will have on the lectures and the theme of the event.

UPDATE: How the Old Spice videos are being made (ReadWriteWeb)

Original video – The Man Your Man Could Smell Like

Old Spice 2nd Phase – Questions

Re: @jsbeals | Old Spice – Marriage Proposal

Re: Gay Kawasaki | Old Spice

Re: @Orli | Old Spice

Re: GQ | Old Spice

Re: @GizModo | Old Spice

Re: @TheEllenShow | Old Spice

Re: Lisa Barone | Old Spice – $$$

Re: @aplusk (Ashton Kutcher) | Old Spice

Re: 12755JDH | Old Spice – probably a robot

Re: Everyone | Old Spice – The End

The phone I’ve been waiting for has arrived.
Today at Globes Conference (thanks Dori and Eliav for setting me up with an invite) I got this innocent coupon from Nokia Israel, inviting attendees to stop by the booth, join OVI and get a chance to win a Nokia E72. Needless to say that was my first stop. And I pretty much stayed at the Nokia booth for a good portion of the day, playing with the E72.

First off, it’s a sexy phone, in dark blue, with an executive look and feel. The central nav-button got an upgrade, with an optical navigation, similar to the Blackberry – an interesting addition that takes some getting used to. But I like it. The E72 has some large shoes to fill – its predecessor, the E71, is considered a huge success, and was crowned The Best Smartphone in Israel, twice. The E72 boosts roughly the same features as the E71, with 2 important upgrades: a decent camera (5MP, Auto-focus, Flash) and a 3.5mm headphone jack. Another major improvement, which I noticed later, is under the hood – a powerful ARM 11 Processor, running at 600MHz – impressive. Finally someone is paying attention to what I say…

Hopefully the guys over at Nokia Israel will do me a solid and let me have it for an official review. Been waiting for it since June, think I deserve it.. You know what, on second thought – just let me win it in the lottery, for Hanukah/Christmas – whatever works for you..

The coming week, July 12th, is looking like one of the most interesting weeks in the last 6 months for the local internet and SU scene, second only to that week end of March.
And I’m gonna miss all of it!! Here’s what we have planned for the week. The reason for my absence is at the bottom of the post.

Monday, July 13th
Globes‘ annual Internet, Communication and Media Conference will kickoff Monday the 13th, at David Intercontinental Hotel in Tel Aviv (map). The event is sponsored by Bezeq and the.co.ils, media sponsors are TechCrunch, ReadWriteWeb, GigaOM, Go2Web20, TechAviv and The Next Web. During the event the.co.ils will hold their highly anticipated TWS2009 – the most promising Israeli web and mobile startups competition. Throughout the day, 10 pre-selected startups (that were picked by these judges) will come on stage and present their solution/service/product before a crowd of VCs, CEOs, internet evangelists and media professionals.

Other than the TWS2009 there will be some cool panels and 1-on-1 interviews: Trends in consumer marketing; Future of communication (VoIP, Cellular, IPTV and more); Twitterring of course; Building personal brands by @garyvee; How-to get eBay to buy you; Creative thinking and the highlight of the event – a video-interview with David Plouffe – Obama’s Chief Campaign Mgr. in the 2008 Presidential Elections.
Full agenda for the entire event is available here (Hebrew only, sorry).

If you have ANY interest in the local internet scene, you must be at TWS2009. The 10 startups will also present at this year’s DemoPit at TC50 coming Sep. If you are unable to attend (like me), start following @tws2009 and #tws2009 on twitter to catch all the highlights, photos, videos, announcements and excitement.

Sunday, July 12th
Like any internet event there will be a pre-event party, by invitation only, sponsored by Sequoia Capital, Sunday evening. You’re welcome to try and get a ticket here.

Saturday, July 11th
Even before that, on Saturday, Technorati founder Dave Sirfy (who’s also a judge), will host 2 photo walks at Tel Aviv, for those who fancy walks, photos and internet of course.. The first walk will be to Neve Tzedek (morning) and the second to Old Jaffa (evening). Dave was here last some 20 years ago, so this might be a good chance to catch up with him.

Wednesday, July 15th
Towards the end of the week, Wed. the 15th, the Israel Internet Association will hold a half-day event focusing on the daily implications of social media, such as GUI interactions, Creating personal branding and the effects of twitter of course. You can read more about the event and its speakers here and on facebook.

All week long
Now, why am I going to miss all those events? Well, I’ll be pre-occupied somewhere in the desert, paintballing my way to the target, while staying clear (and clean of the ‘enemy’. Among other things… Wish me luck and see you all next weekend )

Globes’ annual Israel Business Conference will start tomorrow (Sunday), with an impressive list of speakers and guests compiling a wide and diverse array of business and political leaders, coming to discuss the future of Israel’s economy. All of Israel’s who’s and who will attend this year, especially in light of the global recession our world is facing. If you’re busy and can’t attend in person, relax – this is 2008 – we have twitter, blogs and broadband internet access.

For the first ‘official’ time, the conference will be socially covered by my colleagues Omer Perchik and Lior Levin (big thanks to Mizbala.com for setting it up). Omer and Lior will update frequently on their twitter, and live-blog from the many panels and sessions during the 2-day conference.

Omer, Lior – waiting to read your thoughts. Good luck !

Links:
Globes’ Israel Business Conference (Hebrew / English)
Omer Perchik
Lior Levin

The speakers:

	Sam Zell Chairman Equity Group Investments, LLC
	Prof. Jacob Frenkel Chairman G-30 Vice Chairman AIG; Former Governor, Bank of Israel
	Prof. Steve Ross Professor of Financial Economics MIT
	Joel Kurtzman Chairman, Kurtzman Group and Senior Fellow at the Milken Institute
	Andre Schneider Managing Director and Chief Operating Officer World Economic Forum
	Lady Barbara Judge Chairman UK Atomic Energy Authority
	Aart de Geus Deputy Secretary-General OECD
	Daniel Tenengauzer Head of Global Currencies Strategy Group Merrill Lynch
	Tim Pawlenty Governor of Minnesota
	Holly Weeks Author, Consultant, CEO Holly Weeks Communication
	Sherif El Diwany Director – Middle East World Economic Forum
	Prof. James Jiang President & CEO Gaozhi Soft
	Prof. Soumitra Dutta Dean of External Relations INSEAD
	Chuck Porter Co-Chairman Crispin, Porter + Bogusky
	Kigge Hvid CEO Index
	Prof. Barry Chiswick Distinguished Professor or Economy University of Illinois
	Mike “Zappy” Zapolin CEO Internet Real Estate
	Florence Devouard Consultant in Internet Communication Strategy Wikimedia Foundation
	Liduo Zhong Wonder Group & Chairman Tsinghua Uniresource Ltd.
	Glenn Yago Director Capital Studies Milken Institute
	Yu Yongding Director, Institute of World Economics and Politics Chinese Academy of Social Sciences
	Adeo Ressi Founder TheFunded.com
	Jonathan Levav Associate Professor of Business Columbia Business School
	Dr. Gurinder Singh Pro Vice Chancellor Amity University, U. P. (India) & Director General of Amity International Business School
	Prof. Christoph Loch Professor of Technology and Operations Management and Dean of the PhD Program INSEAD
	Gideon Lichfield Former Jerusalem Correspondent, The Economist
	Prof. Jonathan Story Professor of International Political Economy INSEAD
	Jeff Pulver Founder and Chairman Pulver.com
	Michael Fertik CEO ReputationDefender
	Dr. Heiko Frank Managing Director Tefen AG, Germany
	Michele Corash Former Advisor US Environmental Protection Agency
	Prof. Ran Kivetz Professor of Business Columbia University
	Adam Bly Founder, CEO and Editor in Chief Seed Media Group