Following the phenomenal success of Old Spice ‘Response’ campaign, it was only a matter of time until we’ll start seeing some numbers. As with any marketing activity, it’s all about generating sales, and I believe Old Spice met their target. Obviously the buzz generated by the campaign is priceless, and will be taught in business/marketing courses for years to come.
But enough talking, time to listen: Old Spice Social Media Marketing Campaign Case Study, by W+K (Old Spice’s agency). Enjoy!
I’ll start with the bottomline of this post (aka The Title): Where can I buy Old Spice?
In a marketing space, driven by numbers, ROI and sales graphs, I imagine the Old Spice (twitter/facebook/youtube) finance people will be interested to know they’ve gained at least 1 new customer. Me. It doesn’t matter how it smells, will I like it or not, who uses it, how much it costs – really, I just want one, to be like Isaiah Mustafa (aka Old Spice guy/dude/man). So, where can I get Old Spice in Israel? Don’t know, will find out. A friend visiting Israel already said he’ll bring me his – thanks Dovid!
Plenty of words have been written about Old Spice campaign, as the 2nd phase broke previous records and defined new rules for brands’ engagement in social media (aka digital marketing). I will link to three posts by marketing professionals I trust – Lior Zoref (Digital Marketing Consultant, ex VP Marketing for Microsoft Israel; post in Hebrew), Lisa Barone (Chief Branding Officer at Outspoken Media), and Hillel Fuld (Tech blogger, marketer, twitterer, writer). All three, specifically Lisa and Hillel, have analyzed Old Spice campaign, and produced a must-read list for marketers.
