I’ll start with the bottomline of this post (aka The Title): Where can I buy Old Spice?

In a marketing space, driven by numbers, ROI and sales graphs, I imagine the Old Spice (twitter/facebook/youtube) finance people will be interested to know they’ve gained at least 1 new customer. Me. It doesn’t matter how it smells, will I like it or not, who uses it, how much it costs – really, I just want one, to be like Isaiah Mustafa (aka Old Spice guy/dude/man). So, where can I get Old Spice in Israel? Don’t know, will find out. A friend visiting Israel already said he’ll bring me his – thanks Dovid!

Plenty of words have been written about Old Spice campaign, as the 2nd phase broke previous records and defined new rules for brands’ engagement in social media (aka digital marketing). I will link to three posts by marketing professionals I trust – Lior Zoref (Digital Marketing Consultant, ex VP Marketing for Microsoft Israel; post in Hebrew), Lisa Barone (Chief Branding Officer at Outspoken Media), and Hillel Fuld (Tech blogger, marketer, twitterer, writer). All three, specifically Lisa and Hillel, have analyzed Old Spice campaign, and produced a must-read list for marketers.

The tweet that started it all

And BTW – don’t forget to create a personalized voicemail and download the screensaver, wallpaper or ringtone. It is truly, as I wrote in a comment to Lisa Barone’s post, a campaign that will be taught in business schools for years to come. Enough talk, let’s watch some videos. More (about 120 of them) are available on Old Spice Youtube channel.

Looking forward to the Globes event on Monday, hear what influence this campaign will have on the lectures and the theme of the event.

UPDATE: How the Old Spice videos are being made (ReadWriteWeb)

Original video – The Man Your Man Could Smell Like

Old Spice 2nd Phase – Questions

Re: @jsbeals | Old Spice – Marriage Proposal

Re: Gay Kawasaki | Old Spice

Re: @Orli | Old Spice

Re: GQ | Old Spice

Re: @GizModo | Old Spice

Re: @TheEllenShow | Old Spice

Re: Lisa Barone | Old Spice – $$$

Re: @aplusk (Ashton Kutcher) | Old Spice

Re: 12755JDH | Old Spice – probably a robot

Re: Everyone | Old Spice – The End

The Take Back Control (TBC) campaign tells the story of Ned, IT manager and Gil, high ranking executive with little IT knowledge at a medium sized company. Both are worried about their company’s infrastructure status, especially the servers. Well, Gil is more worried than Ned actually. They fear the servers are taking over the company. Why?
Their servers over heat, cost a lot, consume more power, can’t handle the workload, integrate poorly with other applications – among other things.
With IBM Blade Servers – you have no worries. Scalable, slim, low power consumption, integrate with most applications, including non-IBM and easy to manage, with IBM Software products.

RSS readers: if you can’t see the video, click here.
The video is also available on Flix.co.il – here.

You can read more about IBM Take Back Control at the site, ibm.com/il/takebackcontrol/