I am the passenger
Posted On October 20, 2011 at 03:07 in Uncategorized
And I ride, and I ride, and I ride.. 
Archive for the ‘Uncategorized’ Category
Thank you Mr. Jobs, and RIP
Posted On October 6, 2011 at 08:13 in Uncategorized
Steve P. Jobs died yesterday at 56 due to complications of pancreatic cancer.
Steve was a true visionary, that had a taste for product design and a perfectionist mind that led Apple to the top of the industry, in sales, units sold and most importantly – customer loyalty.
Steve, I wasn’t an Apple fanboy from the start, in fact, I was one of the ‘I’ll never get an iPhone’ type of people, and later ‘I’ll never get an iPad’. But now, I’m sporting both. As a marketer I’ll continue to take chapters from the unwritten book by which you conducted Apple’s PR and marketing, which made Apple one of the top brands in the world, and definitely the most loved one.
You have changed the industry with your breakthrough ideas and beautifully designed products, and changed the way I, and my family, lives. So thank you. And RIP.
Foursquare + Caffe Henrietta (Israel)
Posted On January 24, 2011 at 17:05 in Uncategorized
Had the pleasure of meeting Orli this afternoon at Caffe Henrietta, one of the many coffee houses in Tel Aviv area. Shortly before arriving I saw the picture Orli took (embed below), which I believe is the 1st long-term partnership a local business is doing with Foursquare (correct me if I’m wrong).
Caffe Henrietta and Foursquare: Join our social club (credit: Orli Yakuel)
The first 5 minutes of the meeting both Orli and I spent facing our iPad/iPhone, respectively, registering for the partnership, at Caffe Henrietta’s website (He). The process is fairly simple, 3-4 steps, to connect you to Caffe Henrietta’s social club (facebook, foursquare, cellphone). Shortly after we received 3 text messages – including a free drink coupon for the current visit!
The text messages I received from Caffe Henrietta
I’m happy to see location based services (He) are kicking off in Israel, with various models in place – campaign based, specials, partnerships, exploring what works and what not. Although Caffe Henrietta saw only $5 from the 3 of us (+ tip), the long term exposure and buzz is much bigger, not to mention customer loyalty – next time I’m meeting someone in that area, it will probably be at Henrietta.
